平板电 脑在中国具有广阔的市场空间 Tablet PC market in China has a vast space
“苹果推出iPad 在西方市场非常成功，无疑可看出平板电脑具有非常广阔的市场空间，它以其轻薄外形设计和更加人性化的便捷操作，备受广大消费者推崇和青睐。” 张学军在发布会上，表示了对平板电脑市场前景的乐观和信心。 "Apple iPad very successful in Western markets, will no doubt see the Tablet PC has a very broad market space, it is its slim profile design and a more personalized and convenient operation, highly respected and popular consumers." Zhang Xuejun the release of At the meeting, said the Tablet PC market outlook of optimism and confidence. 有 数据显示，苹果iPad开卖一个月，全球销量已突破100万台，而由于苹果iPad的拉动，全球平板电脑销量已经过千万台。 Statistics show that Apple iPad started selling a month, the global sales volume has exceeded one million units, and because Apple iPad pull, the world's Tablet PC sales have been 10 million units.
iPad凭 借娱乐功能、时尚设计及苹果家族强大的人气，一经面世即受人们的追捧，并在全球范围掀起一场平板电脑热潮。 iPad with entertainment, fashion design and the popularity of Apple's family of powerful, once available that is sought after by the people and lead to a Tablet PC around the world boom. 然而随着使用 者增多，对于iPad的质疑也纷至沓来：譬如iPad单纯强化了音乐、游戏等娱乐功能，却缺乏主流人群所需要的Office办公功能；而且 iPad缺乏电脑必要的外设接口，包括最基本的USB数据接口和投影输出接口等，大大降低了使用方便性。 However, with more users, the iPad's query after another: for example iPad simply reinforced the music, games and other entertainment features, but the lack of mainstream people need Office office functions; and iPad lack the necessary computer peripheral interfaces, including the most basic The USB data interface and projection output interfaces, which greatly reduces the ease of use. 因 此很多苹果的Fans纷纷直言“iPad不过是个大手机”，甚至连苹果前高管安得利亚斯·哈斯也承认，“iPad根本不是一款平板电脑，而是iPhone 或iPod touch的延伸产品。” 事实显示，中国的平板电脑市场与美国不同。 Fans have so much respect Apple "iPad is a great phone, however," even before Apple executives Andhra利亚斯哈斯admits, "iPad is not a tablet PC, but the iPhone or iPod touch an extension of the product . "The fact is that the Tablet PC market in China and the U.S. different.
“ iPad 在美国的成功难以在中国复制，平面电脑在美国是娱乐市场，中国却是商务市场。”张学军解释道，“由于中国人对平板电脑的需求不同，从而导致它在美国的市场 和中国有很大的区别。中国有着不同的国情，商务的需求是大于娱乐的需求的，中国商务人群对平板电脑的需求绝不仅仅局限于窄众的娱乐爱好者。在工作、娱乐、 学习已经相互融合的今天，只有满足商务人群对移动办公、学习交流和娱乐休闲三位一体的全新需求，平板电脑的市场容量才能得以快速增长。” "IPad success in the United States is difficult to replicate in China, the plane is the entertainment PC market in the United States, China was the business market." Zhang Xuejun explained, "because the Chinese people on the Tablet PC have different requirements, resulting in a market in the U.S. and China very different. China has a different national conditions, business needs are greater than the demand for entertainment, the Chinese business people on the Tablet PC demand is not just a narrow public entertainment enthusiasts. at work, entertainment, learning has merging of today, only to meet the business people on the mobile office, learning exchanges and recreational needs of Trinity's new, Tablet PC market capacity can be rapid growth. "
汉王平板电脑专为中国新商务人群而生 Hanwang Tablet PC designed for China's new business born population
汉王此次推出 的平板电脑瞄准了中国一个更大的市场——新商务人士。 The launch of the Tablet PC Hanwang targeting a larger market in China - the new business people. 他们是引领社 会发展的中坚阶层，同时也是活跃在各个平台上的主流人群。 They are the backbone of leading sectors of social development is also active in the various platforms on a mainstream. 他们的身份可能是企业高管、公司白领，也可能是工程师、艺术家、创业者等等。 Their status may be corporate executives, corporate white-collar workers, it could be engineers, artists, entrepreneurs and so on. 也正因为这个 中坚阶层起着中流砥柱的作用，因此他们的日程表经常被工作、娱乐和学习充分占据。 Also because of the backbone plays a pillar of strength class, they often work schedule, entertainment and learning to fully occupied. 他们无法清晰 分割办公、娱乐、学习时间，他们在办公中娱乐，在休闲时办公——在工作间隙的时候会上新浪写微博，上开心网玩游戏；在度假的时候也可能会上网收发邮件，或 者和同事在线视频会议。 They can not clearly separate office, entertainment, learning time, they are in office in the entertainment, leisure time in office - the time gap at work at the micro-Bo Sina was the last happy playing of video games; in vacation time may also send and receive Internet e-mail, or online video conferencing and colleagues.
毫无疑问， 汉王TouchPad所瞄准的主流新商务人士是中国最为广泛的IT消费人群，这 批社会主流人群不仅仅是创造社会价值和经济价值的主体，更是在通过他们自身的生活态度和行为方式，来影响更多的人的价值观。 There is no doubt, Hanwang TouchPad by targeting the mainstream of the new business people is the most extensive IT consumer groups, these groups not just the mainstream of society to create social value and economic value of the subject, more in a living through their own attitudes and behavior, to influence more people's values. 他们是中国白领的意见领袖，他们的一举一动有着意义非凡的号召力。 They are the white-collar opinion leaders, they did have a special significance in the appeal. 这个新商务群体所呈现出的轻松自由的跨界生活方式和价值观，正是汉王所倡导的“新商务”精神。 This new business group are shown in the easy and free cross-border lifestyle and values, is Hanwang advocated "new business" spirit. 他们是工作中 的多面手，他们积极进取同时在工作和娱乐中游刃有余、轻松自如。 They work in the versatile, motivated while they work and play in its capability, ease. 汉王 TouchPad的出现正是解决主流人群商务学习娱乐跨界应用的最好产品。 Hanwang TouchPad solution is the emergence of a mainstream entertainment business to learn the best cross-application products.
汉王科技将新 推出的平板电脑TouchPad定位于“新商务”，正是看到这一类人群在中国经济发展中所发挥的主流作用，并专为中国新商务人群需求而设计。 Hanwang Science and Technology launched the new Tablet PC TouchPad located in "new business", is to see the kinds of people Zai China's economic development role played by the mainstream, and new business people in China Zhuanwei Semiconductors. “汉 王作为本土企业，更了解中国国情，更了解新商务人群的生活形态和行为方式” 张学军认为，“汉王TouchPad平板电脑正是以新商务人群随时轻松跨界IT及网络应用的核心需求为出发点，并充分考虑了新商务人群对移动化、随身化、 便捷化的产品要求，设计出的吻合新商务人群办公、学习、娱乐跨界融合生活方式的随行装备。” "Kingship as local enterprises, a better understanding of China's national conditions, better understanding of the new business people living and behavior," Zhang Xuejun that "Kingship TouchPad Tablet PC is easy with a new business group at any time straddling the core of IT and networking applications demand as a starting point, taking full account of the new business people on the mobile, portable, convenient product requirements, design new business agreement out of the crowd of office, learning, entertainment, lifestyle, accompanied by cross-border integration of equipment. "
汉王TouchPad 或让中国成为苹果iPad滑铁卢 Hanwang TouchPad or making China the Apple iPad Waterloo
从产品特性而 言，丰富的产品功能和实用的多种应用以及人性化操作设计使汉王TouchPad无疑成为新商务人士名副其实的随行装备。 From product features, the rich variety of product features and practical design applications, and human operators make Hanwang TouchPad undoubtedly become a true business people accompanying the new equipment. 汉王TouchPad B10、TouchPad B20分别在多点触控和手写识别技术上，与国内其他厂商相比具有无可匹敌的优势。 Hanwang TouchPad B10, TouchPad B20 at multi-touch and handwriting recognition technology, compared to other domestic manufacturers unrivaled advantage. 在配置上，TouchPad分别配备了低功耗高性能的Intel CULV 和Atom处理器，同时预装Windows 7和Windows XP操作系统，并支持80多万个扩展应用程序，满足新商务人群的商务、娱乐、休闲等各类需求。 In the configuration, TouchPad were equipped with low-power high-performance Intel CULV and Atom processor, while Windows 7 and Windows XP pre-installed operating system, and supports more than 80 million expansion of the application, meet new business people business, entertainment , leisure and other kinds of needs. 同 时，汉王TouchPad 预装400套电子杂志，2000本电纸书，同时预装价值8000元的时代光华正版视频讲座。 Meanwhile, 400 sets of pre-installed Hanwang TouchPad electronic magazine, 2000 electric paper books, while the value of 8,000 yuan in the era of pre-installed genuine Guanghua video lectures. 在 平板电脑的细分市场中，苹果占据了娱乐，而汉王占据了空间更大的商务市场，所有的商务功能均是苹果iPad所不具备的，足可见汉王一举占领市场的决心。 In the Tablet PC market segments, Apple accounted for entertainment, but occupy more space Hanwang business market, all the business functions are not available in Apple iPad, less visible determination to dominate the market Hanwang one fell swoop.
分析人士指 出，与汉王TouchPad相比，iPad狭窄的PDA消费市场和在功能应用上的设计局限，进一步压缩了苹果在平板电脑市场的发展空间，它很 可能会是一个昙花一现的过渡性产品。 Analysts pointed out that compared with the Hanwang TouchPad, iPad narrow consumer market, and PDA applications in the design of functional limitations, and further compression of the Apple Tablet PC market space, it is likely to be a short-lived transitional product. 而 平板电脑市场在国内正处于井喷前夜，汉王的TouchPad研发和上市都早于苹果iPad，可谓是先机尽得。 The Tablet PC market in the country is in a blowout night before the TouchPad Hanwang R & D and market are earlier than Apple iPad, can be said to have opportunities to do.
在此次新品发 布会上，汉王通过砸苹果这样的“破冰”形式向人们宣告：汉王先人一步占据平板电脑第一把交椅的决心与信心。 In this new conference, the Kingship by smashing apples such "ice" form to the people declare: Tablet PC Hanwang move faster occupied first chair of the determination and confidence. 有评论认为， 汉王电纸书在中国获得了空前的成功，此次TouchPad的推出更是让汉王真正进入了一个更大的蓝海，即IT消费的主流市场。 There have been comments that the paper book Hanwang electricity was a huge success in China, the introduction of the TouchPad is true for Hanwang into a larger blue sea, that IT spending in the mainstream market. 如果TouchPad能获得电纸书一样的市场追捧，那么它完全有可能让中国成为苹果 iPad的滑铁卢。 If the TouchPad can get the same electricity market pursuit of paper books, it is entirely possible for China to become Apple iPad Waterloo.
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